11 SEO Tactics to Avoid on Your Travel Blog
If done right, Search Engine Optimisation is a great way to extend the reach of your travel blog. Whilst many people see SEO as a dark art that is only carried out by people trying to game the system, taking part in white hat SEO practices can produce fantastic results for your blog which brings in a lot of new readers.
Whilst i do plan on writing a post on ‘Great SEO Tactics for Your Travel Blog’ very soon, i thought i’d precede it with a few pointers on what not to do when you’re upping the SEO activity on your blog! So here we go.
1. Stuff your site’s meta data (keywords, description, title) with keywords.
2. Take part in link schemes (i.e. Link Market et al – these are bad news and Google doesn’t like them!)
3. Scrape copy from other blogs and websites to use on your own – always make it unique.
4. Pay an online scheme to submit your blog to hundreds of directories automatically
5. Hide text with CSS or by using the same colour text and background
6. Waste time comment spamming – spend the time wisely participating in the community
7. Ignore social media – it now affects rankings as well as being a great way to meet the travel community
8. Link to other websites using hyphens, commas and the like
9. Worry about Toolbar Page Rank
10. Link to unrelated websites for a quick buck (especially gambling, pharmaceutical etc..)
11. Let advertisers pull the wool over your eyes by offering you ‘free’ content which links to their site
So there are a few things for you to consider! If you avoid these sort of tactics and focus on the right way to do SEO then you’ll be on the right track. I’ll follow this post up with a more positive one (!) with actionable SEO tips for you and your blog. In the meantime, if you have any SEO tips (or questions) of your own then comment away!